We all know that Hillary Clinton has been for racial justice since the beginning of the her campaign. She has used her rhetoric to excite people of many different races. She also has painted her opponent, Donald Trump a racist. Since Clinton has spoken a lot about racial justice, in turn, creates this image that Trump is not for racial justice. We’ve talked about the effect of her campaign rhetoric on racial justice, but not the counter result of the rhetoric.

 

This political cartoon is an extension of Clinton’s rhetoric on racial justice. During her campaign, she used her rhetoric to show that Donald Trump is a racist. Originally, Donald Trump was backed by the Ku Klux Klan and never denied their support. He also got support from their leader, David Duke. Later, he said that he never heard of them and tried to deny their support, because he realized it was not a good idea to be supported by an openly racist organization. This cartoon shows Donald Trump saying he never heard of their support, but the cartoon also shows a member of the KKK looking at Donald Trump in a way that shows Trump knew about the support. This leaves an enthymematic response to the audience. Since Trump is standing next to two racist figures, it depicts him as a racist as well.

Another response that came from the Media, was a skit done by Saturday Night Live. If you fast-forward to 5:22, the same type of rhetoric about Trump trying to deny KKK support is shown. This shows that Clinton’s campaign have effectively continue the narrative that Trump is not for racial justice, or enough to raise suspicion.

 

 

The rhetoric of Trump being involved with the Ku Klux Klan has allowed Hillary to make an effective campaign rhetoric on racial justice. It is easy to create the image that she is all in for racial change, when her opponent is perceived as a racist.

With the election looming next week, Hillary Clinton’s focuses her campaign towards North Carolina. A recent video by MSNBC shows Hillary Clinton campaigning at UNC Greensboro. According to the video, African American  millennials make up about 25% of the state votes. However the video states, Hillary Clinton has not done enough to convince young African Americans. 

Wrong People

MSNBC reports that Hillary Clinton has not focus her campaign on the younger generation. Her rhetoric is appealing to the older African American generations, but not the millennials that could decide this election. An article by Fiftythirtyeight, African American millennials do not have the same type of loyalty that their parents had towards the Democratic party. Also in the MSNBC video talks about how Clinton only gives speeches at Church’s which appeals to the older African American crowd, but not the millennials. Rhetorically, she needs to select a better location in order to reach millennials. In the video, the millennials said Clinton should increase her use of social media to reach the younger audience, because that’s where most of them spend their time nowadays. Social media use has increased since the last election and is an important factor.

Wrong Topics

The Fiftythirtyeight article says that African American millennials have the narrative that Clinton is untrustworthy. A lot of the millennials feel that her current rhetoric does not please the narrative that she is for racial justice. The video from MSNBC reports that millennials feel that Clinton does not talk about the things they want to hear. They want to hear about how she is going to increase and improve their future. Things such as, equal pay rate, job opportunity, and “old issues that their parents were dealing with” are justice that they want to see. They believe that Clinton’s rhetoric does not have the same connection that Barrack Obama had when it came to racial justice.

This is an interesting issue that Clinton overcome. On her website, there is information about her 125 billion dollar plan to help african american communities, but millennials want more specific information that pertain to them. Clinton needs to shift her rhetoric to fit the younger audience, and talk about racial justice that millennials can relate to. She needs to increase her use of social media in order to reach different channels of millennials.Lastly, going back to Speaker – Message – Audience, in this particular situation, it does not connect.

 

We all know that Hillary Clinton is all for racial justice and equality. Recently, all we have seen is how Hillary Clinton can continue her narrative of being for the people and how she can increase racial equality. Most of the articles that people read about is how Clinton has targeted her African American audience in order to get their support. But what about the Hispanic population?

There are 27.3 million eligible hispanic voters for the 2016 election. Clinton’s rhetoric must somehow reach these potential voters and gain their support. According to an NBC News article, Hillary gave a speech to the National Association of Latino Elected and Appointed Officials  or NALEO, on issues that were not restricted to immigration. Speaking to the NALEO is important for Hillary Clinton, because it shows the latino voters that she thinks their elected officials matter.

Education

Hillary Clinton talks about the importance of education for hispanic communities. She uses the audience’s value for education to gain their support. She states how, “every single 4 year old will have access to quality education,” and will be able to participate in Early Head Start, which is a program that allows education for low-income families. Hillary Clinton makes it apparent that education for all member of all communities should receive the same opportunity for education.

Language

The second value Clinton used in her rhetoric is the value of language amongst the Hispanic population. She excite the hispanic audience by talking about how important their language is to their culture. She specific states,

” The more you talk in Spanish, the more those neurons and synapses start to fire and the more likely your child will be prepared to be bilingual.”

This shows Clinton believes that the Spanish language is important to her and is a valued quality.

This particular rhetoric is important, because it shows that politicians do not need to strictly focus on immigration to gain support from the latino community. Hillary Clinton proves this in her rhetoric by talking about the importance of language and education. In turn, continuing her narrative of racial equality.

Hillary Clinton knew that racial equality would be a huge issue in this year’s election. Even her website has all of her plans for people to see. According to an article by the New York Times, Hillary Clinton gave a speech on how exactly she would allocate money for racial equality.

Follow The Money

In the Article, Hillary Clinton talks about how she has a $125 billion dollar plan to help change racial inequality in minority communities by creating new jobs, reforming education, and re-entering society after incarceration. The plan calls for 20 billion to create new jobs for young people. Also she will create after school programs to end, “school to prison pipeline.” This way parents know that there children are not running around and getting into trouble. Clinton does a great job at exciting her audience’s values of employment and education. Clinton will then allocate $5 billion for re-entry programs so that people could become active members of society. According to the NAACP, nearly 1 million African Americans are incarcerated, and the re-entering programs that Clinton proposed would appeal to her target audience of African Americans. Lastly, Clinton states that another $25 billion dollars will help aid entrepreneurs in lower income areas. If the small businesses around the community can successful, then it could up lift the community as a whole. The rest of the money would go education and other sectors. Clinton understands that these lapses in funding and programs in minority community is a problem, and she says,

“These are not only problems of economic inequality, these are problems of racial inequity, and we need to say that loudly and clearly.”

Clinton understand the concept of speaker-message-audience. She knows which audience she wants to talk to and knows exactly what she is going to say. In this case, Clinton tells her audience how and how much money she is willing to give for racial justice. All of this continues her narrative of racial justice.

 

 

“Stand”

Pennsylvania  has been a major discussion in this year’s 2016 election, because Pennsylvania could ultimately decide who becomes president. In April, Hillary Clinton launched an ad called “Stand,” to promote herself in Philadelphia. She continues her narrative against racial injustice through this ad.

 

In the ad, Hillary Clinton is shown stating several names of African Americans that have been killed by police. Then she is shown talking to African Americans and being with them, depicting herself like a common person amongst her voters. The ad also states,

“She fought in the senate to end racial profiling and discriminatory sentencing.”

This highlights the fact that she has fought for racial justice. Lastly, the ad talks about how she stands with the president. Obama has constantly spoke about the racial injustice in America, and that quote appeals to the people who liked Obama’s stance on racial issues. By stating that she stands with him (Obama), the voters of Pennsylvania can think that she has the same stances as Barrack Obama.

Overall, I thought this was a good ad ran by Hillary Clinton and it helped continue Hillary’s narrative for racial justice. Clinton did a great job at reaching out to her target audience, which are members of the African American community in Philadelphia. Then the ad appeals to the audience’s value of family by stating, “Makes their mother’s fight for justice her own.” This was one of the best parts in the ad, because it made Hillary look like she truly cares about the injustice these families faced. The ad finishes by saying Hillary Clinton has “always stood with us.” That phrase is powerful in the eyes of the audience, because it makes the audience feel that she has always fought against racial injustice.

Plus, using Morgan Freeman to narrate the ad also helps.

Racial inequality has been a huge issue in America in recent years, and the latest event that caused a bigger divide was the killing of Keith Scott. Racial injustice has been a major topic in this year’s election, and it has been one of Hillary Clinton’s major platform. Hillary Clinton spoke in Charlotte, North Carolina on the issues of race that has hit their city, and her ideas for change that are tangible.

 

Tangible Ideas

According to an article from Bloomberg Politics, Hillary Clinton delivered her speech at Little Rock Zion Church, which was been at the center of the recent riots. She was smart in picking this location, because the location has a lot of historical background among the African American community. At the speech, she appeals for change for both African American lives and the lives of the officers who serve the community. She states,

“Of course we need safe neighborhoods, no one is against that. Of course we need communities that are free from the epidemic of gun violence. Of course we need that,” she said. “But we also need justice and dignity and equality. And we can have both. This is not an either or question for America. I want us to commit ourselves to this common vision.”

She is speaking the community as a whole in a way that they can both be united. The two major things Hillary has stated that needs to be changed are gun control. The other major issue that needs to be change is police training. She advocates more effective training for the police officers. Both of which are practical goals.

Hillary Clinton’s plan for racial equality has a call to action. Things that can be done and ideas that are not ambiguous like, “Law and Order” which is the plan that Republican nominee Donald Trump thinks will be effective. When it comes to racial justice, Hillary Clinton definitely is more prepared than her counter candidate.