* “Trust your heart, because if we work together, we can make this country what we know it will and should be.” These are the words from Presidential hopeful Hillary Clinton after a recent rally at Wayne State University. She was speaking on behalf of her understanding that many millennials still remained tentative towards giving Hillary their full endorsement.

 

 

*(Let’s hope Clinton’s new social media campaign resonates more positively than the infamous ” 3 emojis or less” Tweet)* 

 

Ramping up Political Activity:

Clinton’s political team recently launched a massive social media campaign to the tune of 30 million dollars, which will reach numerous pivotal social media platforms:

• Twitter, Pandora and Spotify: Digital advertisements
• POPSUGAR: Clinton will be sending out guest columns on site popular site designated for women ages 18-34.
• Facebook: A shrewd move by Clinton’s staff has created multiple “Facebook live streams.”
  • The “Live” feature enables an interactional dialogue with young undecided voters, as opposed to transactional, prerecorded statements.
• A quick policy update: Hillary has become more vocal on issues regarding college debt, criminal justice and climate change. She also is holding Q and A’s in areas that are less formal and more likely to draw in young voters:
  • Shoe stores, nail salons and barber shops

 

Clinton holds with millennials, but lower than in previous years:

Clinton wields a controlling lead among millennials, who are predominately left-leaning during this campaign season. A recent poll, Center for Information and Research on Civic Learning and Engagement, has Clinton establishing a 51-31 percent advantage, with 20 percent being undecided. While comforting, Clinton still does not seem to garner numbers as large as President Barack Obama, who held 55 and 56 percent controls during the 2008 and 2012 elections, respectively.

Final thoughts/conclusions:

While not always perfect, Clinton’s late push to enhance her social media and visible credibility among millennials seems to be spawning positive dividends. Donald Trump’s refusal to actively reach out to millennials could also lead to higher support for Clinton. Trump’s effect as a “polarizing” T.V. personality could be one reason for his lack of young over focus, for myriads of young people have watched/ are familiar with the show “The Apprentice.” Whatever the case may be, it is becoming more and more evident that Hillary, while begrudgingly, could be millennials primary choice.