Wrong Topic, Wrong People

With the election looming next week, Hillary Clinton’s focuses her campaign towards North Carolina. A recent video by MSNBC shows Hillary Clinton campaigning at UNC Greensboro. According to the video, African American  millennials make up about 25% of the state votes. However the video states, Hillary Clinton has not done enough to convince young African Americans. 

Wrong People

MSNBC reports that Hillary Clinton has not focus her campaign on the younger generation. Her rhetoric is appealing to the older African American generations, but not the millennials that could decide this election. An article by Fiftythirtyeight, African American millennials do not have the same type of loyalty that their parents had towards the Democratic party. Also in the MSNBC video talks about how Clinton only gives speeches at Church’s which appeals to the older African American crowd, but not the millennials. Rhetorically, she needs to select a better location in order to reach millennials. In the video, the millennials said Clinton should increase her use of social media to reach the younger audience, because that’s where most of them spend their time nowadays. Social media use has increased since the last election and is an important factor.

Wrong Topics

The Fiftythirtyeight article says that African American millennials have the narrative that Clinton is untrustworthy. A lot of the millennials feel that her current rhetoric does not please the narrative that she is for racial justice. The video from MSNBC reports that millennials feel that Clinton does not talk about the things they want to hear. They want to hear about how she is going to increase and improve their future. Things such as, equal pay rate, job opportunity, and “old issues that their parents were dealing with” are justice that they want to see. They believe that Clinton’s rhetoric does not have the same connection that Barrack Obama had when it came to racial justice.

This is an interesting issue that Clinton overcome. On her website, there is information about her 125 billion dollar plan to help african american communities, but millennials want more specific information that pertain to them. Clinton needs to shift her rhetoric to fit the younger audience, and talk about racial justice that millennials can relate to. She needs to increase her use of social media in order to reach different channels of millennials.Lastly, going back to Speaker – Message – Audience, in this particular situation, it does not connect.