In my house, music is a prevalent thing. We are constantly playing music in the background at any event because it can help set a mood. Nowadays, it is most common to hear of people using their phones to access their music libraries through Spotify, pandora, or apple music. It is crazy to think of how obsolete things like CD’s and cassette players have become. This is especially fascinating to my family, because my grandfather was the owner of a record label, Intersound. He would produce countless albums that were placed on CD’s and sold around the US. He sold this company in the late 90’s right as the music industry began to turn into a digital market.
With the generation today, CD’s have become residual media that are rarely seen due to the immense access people have to any and every song possible through their phones. No one feels the need to spend money on a complete album when they can simply buy a single song a download it on Itunes. Even simpler is the notion of Spotify. You simply pay ten dollars a month to almost unlimited access to all music. Although we have access to such vast amounts of music there’s no feeling quite like being able to pop in a CD to your car and skip around the album of your favorite artist with the windows down. These are the moments I have the most memories of not the moments I plug in my phone to the aux. In reality the digitalization of music is the same situation as the digitalization of books. It is all personal preference, but how accessible something is to someone definitely impacts how often it is used.
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What an amazing family connection to media history!
The music business is a great example of an industry that had to change its model because of media change (and whose model is still in flux (Spotify vs. Pandora, iTunes, Tidal…).
It might also embody a long-term trend from owning your media content (books, CDs, DVDs)—a model that seemed pretty powerful through the early 2000s—to renting it. (Or owning it only until it becomes obsolete, like software.)