The only digital signage I noticed today was in the Fine Arts Building, the Grady building, and the buses.

In the lobby of the Fine Arts Building, there is a large flat screen TV that plays a slideshow of promotional posters for events happening in the building and/or surrounding the departments that the building houses. I saw this sign today, but it has been in the building since early this year. The information on the sign was useful, as it announced shows and opportunities for students to get involved. It also had a slide thanking the Alumni Foundation for donating enough money for the department to get wireless microphones – this slide was useful in sharing what the department is capable of thanks to the Alumni Foundation. I thought this was a nice touch. I do believe this sign could have been more useful if it featured more information – such as the time, the weather, or an occasional slide detailing where certain offices or classrooms are. The Fine Arts Building can be complicated for those unfamiliar with it, and though there is a directory, it isn’t very detailed.

The next example of digital signage that I saw today was the flat screen on the third floor of the Grady building. It was similar to the one in the Fine Arts Building, however it definitely featured more information. It included updates on what was going on within the department, but it also featured a news ticker at the bottom and info on the weather on the right side of the screen. I certainly think this digital sign was more effective than the one in the Fine Arts Building, as the news was relevant and timely (from CNN) and the weather was handy.

Lastly, the buses feature digital signage in that each lists which route it is on, what the time is, and other information that is usually timely. For example, at the moment, the buses are announcing that Campus Transit is hiring. This is information that I learned via the digital signage on the buses themselves. At other times during the year, the buses give other updates.