Event Preview and Coverage

Wesley Branch

AthHalf participant and fourth-year University of Georgia student, Luke Vukmaravich (left) with his family in Parma, Italy, in July 2022. Luke speaks on his excitement and motivation to partake in the race this year below. (Photo/Luke Vukmaravich)

The 14th annual AthHalf will take place this Sunday morning in Athens as participants will race through the historic districts of the city, downtown and the University of Georgia campus. The AthHalf will also feature the event’s seventh annual 5K on Saturday afternoon. 

This year’s AthHalf is sold out, with over 3,000 participants registered. 

The event is put together each year by AthFest Educates, a local nonprofit organization. The proceeds from the race go toward funding music and arts education programs for K-12 youth in Athens. 

Along with AthFest Educates, there are several sponsors for this year’s race including Fleet Feet Athens. Owner Dustin Shinholser, has partnered with AthHalf for multiple years now. 

“You know they raise a lot of money and you get 2,000, 2,500, or 3,000, however many they end up with, you know runners,” said Shinholser. “You know and it’s all a nonprofit and raising money for that local organization with AthFest Educates. It goes back into the community and so it’s cool to just be part of that.”

This race includes activations throughout the course for the runners and supporters, including live bands at both the start and finish lines and four of the mile markers. There will also be a business expo on Saturday afternoon, featuring the sponsors. 

The half marathon course will be available to supporters of the participants. 

Luke Vukmaravich, a fourth-year finance student at the University of Georgia, is excited for the live music throughout the race in particular and the opportunity to help his community.

“Roads are closed and just kinda go at your own pace and kinda vibe while you run,” said Vukmaravich. 

Vukmaravich also credited the cause of the race and his desire to partake in the half marathon. 

“You know, it’s a good cause,” said Vukmaravich. “I wanted to run anyway and you know, might as well do it as part of something to raise money for the community than just to run on my own. So that’s kinda really why I joined into it.” 

Wesley Branch on Twitter: “Good morning from the 2023 AthHalf. Participants are beginning to make their way to the starting line as the race will begin in 10 minutes, at 7:30. / Twitter”

Good morning from the 2023 AthHalf. Participants are beginning to make their way to the starting line as the race will begin in 10 minutes, at 7:30.

Wesley Branch on Twitter: “Runners have lined up at their corrals and are set to begin the race. pic.twitter.com/BBVrcI4Sz2 / Twitter”

Runners have lined up at their corrals and are set to begin the race. pic.twitter.com/BBVrcI4Sz2

Wesley Branch on Twitter: “Supporters can be seen and heard here at the finish line as many are cheering on their friends and family participating in this year’s race. / Twitter”

Supporters can be seen and heard here at the finish line as many are cheering on their friends and family participating in this year’s race.

Wesley Branch on Twitter: “Runners will pass through Sanford Stadium on their way to the finish line, which is located at the Tate Student Center surface lot. pic.twitter.com/jVnuotd2Xo / Twitter”

Runners will pass through Sanford Stadium on their way to the finish line, which is located at the Tate Student Center surface lot. pic.twitter.com/jVnuotd2Xo

Wesley Branch on Twitter: “”I think when you sponsor an event, especially a group like this, it’s more about showing up and being for that group in addition to raise money for them,” said Sara Beddington of Walton Gas. Walton Gas is the presenting sponsor of the 2023 AthHalf #AthHalf #WaltonGas / Twitter”

“I think when you sponsor an event, especially a group like this, it’s more about showing up and being for that group in addition to raise money for them,” said Sara Beddington of Walton Gas. Walton Gas is the presenting sponsor of the 2023 AthHalf #AthHalf #WaltonGas

Wesley Branch on Twitter: “2023 AthHalf winner Noah Hayes crosses the finish line. pic.twitter.com/ki2XxDfmhU / Twitter”

2023 AthHalf winner Noah Hayes crosses the finish line. pic.twitter.com/ki2XxDfmhU

Wesley Branch on Twitter: “Hayes, participating in his first AthHalf, noted how special it is to support the race. “I mean I love it. Especially going to Athens-Clarke county.” / Twitter”

Hayes, participating in his first AthHalf, noted how special it is to support the race. “I mean I love it. Especially going to Athens-Clarke county.”

Wesley Branch on Twitter: “Hayes also mentioned that he is part of a mentorship program in Athens-Clarke county where he has the opportunity to mentor a 2nd grade student. / Twitter”

Hayes also mentioned that he is part of a mentorship program in Athens-Clarke county where he has the opportunity to mentor a 2nd grade student.

Wesley Branch on Twitter: “Supporters have flocked to the finish line area with many holding signs and even flowers for their friends and family completing the AthHalf / Twitter”

Supporters have flocked to the finish line area with many holding signs and even flowers for their friends and family completing the AthHalf


Why I Wrote the Story:

I wrote this story to help the Athens community gain a better understanding of what the AthHalf is and the motivation behind the event. Through this story I was able to better understand how to cover live events through social media and conduct in-person interviews without a large amount of time to prepare.

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