One of the most powerful tools a campaign can use are ads. They are short, to the point, and can spread messages fast. Hillary Clinton is really effective with the kinds of ads her campaign puts out. They usually depict a group of people and what Trump has to say about them.
In one of Secretary Clinton’s ads regarding racial justice, she uses rhetorical tools beautifully. Everything from the images, wording, timing, music, etc. was perfect. In one particular ad, she used music that almost induces a state of fear. Over top, very loud and aggressive, is Mr. Trump’s voice talking about African Americans. It depicts how they have been treated at his rallies, and it’s almost impossible to not let it stir up emotion.
One of Secretary Clinton’s strategies that works amazingly well for her, especially on the topic of racial justice, is using Mr. Trump’s own words against him. Whether it’s his words regarding Hispanics, African-Americans, Immigrants, etc. there is plenty of material, and she takes full advantage of it.
Another fantastic ad depicts her speaking on and meeting with mothers of African Americans who have unjustly died at the hands of our criminal justice system. The narrator, music, imagery, once again paints this picture in your mind of Secretary Clinton fighting for racial justice (and trying to prevent Donald Trump from ruining all the work that has been done).
She is very talented at stirring up emotion in people and targeting her wanted audiences with her messages, especially ads during this campaign cycle.