Utilizing the Fear Strategy
It may not come as a surprise, but emotions run our lives. Every day we are impacted by information through our emotions. There has been no one in the 2016 Presidential election who has taken ahold of this and used it to their advantage more than Donald Trump. The candidate has made it way to the general election by arising emotions among millions of voters. In regards to trade, Donald Trump uses language and communicates in a way that will promote fear among his audience. Fear is an incredibly powerful emotion and is effective in many ways. Donald Trump has distinguished himself among his opponents by scaring his audience into voting for him because many are afraid of the life he has painted if he is not elected. Without Donald Trump as the next president more and more jobs will flee the United States and cripple the economy. According to Trump, “We are losing jobs to other countries at a higher rate than ever,” and who is the only solution to fix this insurmountable problem? Donald Trump, of course. Clinton has called him out on his panic promoting rhetoric stating, “His approach is based on fear, not strength.”
A World Without Donald Trump as Our President
Regardless if Clinton’s accusations are correct, no one can define Trump’s rhetoric is effective for his intended audience. He knows how to reel his audience in and how to keep them right where he wants them. For the past year and half Trump has been running a “campaign of fear” according to a New York Times article. His fear striking rhetoric encourages his audience to believe that he is the only viable option because without him, our country could face a World War III. It is outrageous and far-fetched to everyone except his audience. To his audience it is the future if Trump is not elected next Tuesday.
I agree, Trump has successfully used his fear campaign to appeal to his target audience of angry white voters. While his temperament is far from mild and his emotions always seem to be running high, I do not believe Trump can single-handedly create a WWIII.
Fear is indeed one emotion that will get people going. No one likes to be in fear especially when it comes to the future of our country. Trumps fiery rhetoric has intensified the emotional affect his words have on us. While Trump thinks he is the answer to all our problems I am not sure thats the case. Then again I am not so sure we won’t have WWIII with either of them in office. If Trump can hold true to all the promises he has made then we may be ok and he could be an effective President but as we know not all candidates can keep their promises. In a few days we will see if Donald’s rhetoric has resonated well with the right people and if he can win this election.