Unappealing Appeal

Donald Trump has had great influence to the working-class people. His biggest audience has been the rural Caucasian voters. He uses situational rhetoric to his advantage by claiming time and time again that he sympathizes with them by stating that they have been treated unjustly in these economic times. Working-class Caucasians, especially males have played a key role in Trump’s survival in this election.

What people don’t realize is that Trump has mostly been appealing to Caucasian males who earn $50,000 per year or less. The reason for this is believed to be Trump’s “right-wing version of economic populism” (Stoehr Link). Another popular reason of these working-class people are voting for Trump is his racist platform he bases his plans on. He appeals to them by having strong opinions of topics asked about. Majority of Trump voters are in jobs that are labor-heavy which means the Caucasian working-class supports him so much because of his promotion of domestic production. Specific examples of this reflect his negative rhetoric towards NAFTA, TPP, and other aspects of globalization. He also appeals to men more than women because when dealing with the working-class, women are more likely than men the have minimum wage jobs. Trump had originally stated that he believes minimum wage is too high but then flip-flopped on this making it confusing of whether of not they should vote for him.

In the election this November, working-class Caucasian males will make up the majority of Trump’s votes. Unfortunately, what should happen is the realization that Trump’s flip-flop of ideas would show that he does not have a clear plan for the working class. One of Trump’s strengths is that he uses colloquial language that appeals to a lot more people than educational rhetoric which can be misconstrued as complicated and confusing. Trump’s rhetoric appeals to the disaffected workers in manufacturing-driven states who believe will be heard if Trump is elected.

 

Trumps rhetoric is proven here