With Hilary Clinton running this 2016 election as a symbolic imcumbent of the Obama adminstration, one can only assume that Donald Trump maintains the role of challenger against his opponent. Not only does he challenge the status quo of politics by calling himself an outsider and someone who can feed into new avenues of thought, but he is strictly playing (whether he knows it or not) by the rules of the ABCs of being a challenger.
Calling for Change
Whether it is because of his constant claim to fame of being a strong businessman or his inability to connect himself to being a true politician, Trump uses these platforms to call for a change in the way America runs. Take his business savvy for example. Recent polls have Trump ahead in the percentage of voters that beleive in his economic plans over Hilary’s. The groundwork for this support has been developed and maintained by the storyline of Trump, the business. His proposal to run America like a business has given many voters hope in seeing extreme economic and personal financial growth. His “rags to riches” story contrasts with Hilary’s 30 years in politics.
Emphasizing Optimism for the Future
Not much sounds better in the minds of Americans that economic growth. With Trump running for president, the Trump Towers stand as a beacon of hope for the future. In this regard, Donald Trump did have to do much in order to persuade voters that he can be a beacon for success in America. His 
business storyline consistenly follows the theme of the American Dream as he attempts to align with voters by comparing his $1million dollar loan to the bare beginnings most Americans start with. His slogan, “Make America Great Again” is one of the best mottos a challenger could conduct his campaign with. It signifies optimism for the future by allowing voters to choose how he going to do it. The hopes are, the beleive in his business.