No Jeans, No T-Shirt, No Results

The stereotypical working-class voter is someone we all imagine wearing jeans, working boots and a t-shirt. Donald Trump is a business man who is always seen in a very sharp suit and what is unusual, is that his main base are those jean-wearing working class voters. Trump is the wealthy, suit-wearing man, much unlike the group he has recruited strongly during this campaign.

Ronald Reagan and wife Nancy take time away from campaigning for a relaxing ride around their ranch just North of Santa Barbara, Monday, June 29, 1976. Reagan hosted a party for members of the traveling press which included an outdoor barbecue. (AP Photo/Walter Zeboski)

The Republican Party has used Reagan as a rhetorical strategy, as something a candidate aims to be and represent. Reagan appeared to wear clothes that represented the “average American voters” to appear more on their level, a technique continued by more recent presidents like President Obama. As Barack ObamaTrump has not been the usual candidate, it is not that unusual that he is not following the “presidential love of denim.” With such a large part of Trump’s rhetoric being towards and all for the working class, showing a similarity, like jeans, would be expected. It has not seem to matter, seeing as his base is still the working class, with the suit and all.

While the working class is swayed by the rhetoric Trump utilizes about immigration, trade policy and the economy, the suit technique does not seem to matter. With social media being such a large part of campaigns these days, images and nonverbal components of the candidates play a larger part in their campaigns. Murray in a chapter on political gaffes said that “audiences now see” the politicians and it just adds to the actual verbal communication. Seeing that articles have been written on the attire of presidential candidates is one example of this.

Though Trump’s suit might put more between him and the working class, the suit could make him appear more as a business man than a politician. This could set him apart from the usual establishment and continue his anti-establishment rhetoric. While one would usually argue that the non-jeans route would not help a candidate with the working class, Trump has had such a strong rhetorical strategy with important topics that jeans might not be necessary and might be helpful in the end.

 

The only image of Donald Trump in jeans…playing volleyball.

One thought on “No Jeans, No T-Shirt, No Results

  1. This is extremely interesting to me because I never thought about this before. What is so ironic about it all is that I don’t think I’ve ever seen Trump in a pair of jeans. Which, I think is actually pretty funny because I couldn’t imagine ever seeing him wear a pair. Because of this, it is actually hard for me to even think of him as someone that’s relatable to the working class people. I really like your comparison and analysis of this, because it’s impactful and I believe this is logical reasoning.

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