The National Rifles Association has long been a supporter of the candidate with the most lenient views on gun control. This election that has by far been Donald Trump, making Hilary Clinton their primary opposition. The NRA is a major organization with a large following, of predominantly conservative voters. The vast size of National Rifle Association presents a large audience in which they can spread their message of defending the second amendment. The prominent way they have chosen to do this is by presenting or framing Hillary Clinton as someone who is out of touch and doesn’t care about the average Americans personal safety.
“Don’t let Hillary Leave you defenseless”
https://youtu.be/hPM8e_DauUw 
This ad is one of the more expensive ads that the National Rifle Association has aired. The purpose of the ad is to frame Hilary Clinton as someone who is going to take away your ability to defend yourself in critical situations, such as the home invasion of the video. The NRA supported this ad by pushing the idea that Clinton wants to intentionally elect members to the Supreme Court who will remove the ability of citizens to protect themselves but still allow government officials to protect themselves.
The Elitist
http://www.cnn.com/2016/08/09/politics/nra-hillary-clinton-donald-trump-election-2016/
Following up on the idea that Hilary Clinton wants to take away the citizen’s right to bear arms, the NRA really tries to push home the idea that this is a hypocritical action by Senator Clinton. They released a second video that pushed the idea that Clinton herself is an elitist. The NRA’s video shows Clintons boarding private jets and constantly being monitored by armed body guards before giving information regarding her ideas toward gun reform. The use of both the elite nature and her liberal ideas towards gun control is meant to frame her as a self-idealized hypocrite. NRA chairman Chris Cox describes her actions as “believes in one set of rules for her, and a different set of rules for the rest of us.”