Economic Impact in Every Direction: Mayor Girtz’s Insight on The Classic City Arena

Mayor Kelly Girtz of Athens, Georgia speaks to press and Grady College of Journalism and Mass Communication students on Friday, Dec. 1 in the University of Georgia Fine Arts Building. He discusses the city’s plan of construction, as well as their future outlook, for The Classic Center Arena. (Photo/James Bowling)
MAYOR GIRTZ NEWS CONFERENCE – The city of Athens will receive a new event venue, The Classic Center Arena, in 2024. The construction is scheduled for completion in early August, coupled with plans of economic advancement for the Classic City. Mayor Kelly Girtz discussed these benefits in his Dec. 1 news conference. 469 words, photo.
By James Bowling
Mayor Girtz confirmed The Classic Center Arena will create approximately 600 new jobs and impact the local economy by $33 million per year at a press conference on Friday. He detailed how the anticipated economic benefits will be generated through both direct and indirect revenue throughout Athens.
The expected revenue will come from not only the introduction of larger concerts and conventions, but also through ancillary factors that coincide with the venue, such as parking, food and drink sales, ride-share services, etc.
“It’s going to be an arena that’s surrounded by a rich array of opportunity, places to live, new hotels, new drinking and dining,” explained Girtz. “Certainly we’re going to have to accommodate a lot of vehicles, and that parking deck is going to have not only some ground floor retail, but it’s going to have a rooftop Plaza, where people will be able to gaze up and down the north county river and enjoy being right in the heart of Athens.”
The mayor emphasized the impact for small and local Athens businesses as well. The construction of the arena expects to assist in adding 90,000 local hotel room nights across the city, as well as in encouraging outside vendors to come to the area.
According to Danny Bryant, a general manager for the arena, The Classic Center already generates on average $50 million per year. “This number comes from a study done by CSL, who are one of the renowned consultants when considering developing new civic buildings,” said Bryant. “Their calculation is based on the attendee demographics, overnight hotel room nights, average daily spend based on event type and total attendance.”
Additionally, hundreds of jobs will be created for students and Athens locals alike through the establishment of the arena. Girtz mentioned to the press that all Classic Center jobs, as well as any positions in private developments, will rise to M.I.T.’s living wage, which calculates to over $16.00 per hour for Athens-Clarke County.
The mayor described how lower-income communities of Athens, even those not in close proximity to the arena, could yield financing for development, including public infrastructure, utilities, and project planning costs.
The site of The Classic Center Arena is located in a tax allocation district, which is a redevelopment tool that utilizes increased property taxes from new developments to finance city improvements. Girtz highlighted the dormant properties up-river where spin-off benefits could also expect to be seen.
“The river has been an underutilized resource, and we’re going to be able to use spin-off revenue from The Classic Center to revitalize the river,” said Mayor Girtz. “So it’s not just going to be an arena and it’s not just going to be the concourse that immediately surrounds it, but really, it’s going to be in every direction.”
Why I Wrote the Story:
The Classic Center Arena is a venue that will generate a wide array of impacts on the city of Athens, from an economic, political, and social standpoint. With Mayor Kelly Girtz speaking at the news conference, this was the perfect event to report on for the local government beat and evaluate how the city’s development efforts will effect the Athens community at large. Themes such as direct and indirect revenue, job opportunities, living wages, and tax allocation are prevalent themes of what the mayor discussed with the press.