1.CHOICE School and how they’ve effected Cobb County High School athletics:
Having gone at a Cobb County high school, I know that CHOICE schools have been implemented since the No Child Left Behind legislation went into place. The idea was to allow children to get the best education which had now spurred in metro Atlanta schools as ways for athletic teams to gain out of the county talent. Since, we’re not doing it in our team coverage, I thought an individual story on it would be interesting.
2. Sexual assault and college football
It’s a hot topic, much like #BlackLivesMatter and other social issues. The NCAA and other entities are trying to clean up a real problem that has been overlooked for years. I saw today a USC football player was released for having allegations against him. But, also speaking to what the NCAA, conferences, and specific schools are trying to do to avoid this. I know within UGA there is a It’s On Us campaign, so researching what schools have partnered with out bystander awareness training courses are being implemented.
3. Nike growing in soccer
In looking at COPA, EURO, and Olympics, Nike had a big influence on all of the winning teams where in the past Adidas has ruled soccer. I think looking into the growth of Nike in the soccer industry would be interesting. The idea would be to see if it’s merely a money and sponsorship ideal or Athlete preference.
4. Social Media and HS athletes
To continue on my multi-platform trend story, I would like to dive deeper into the effect of social media on HS players and the way they’re recruited. Part of the brand communications side of my brain sees some of the things my little brother’s friends post on twitter and I cringe at the thought of coaches seeing some of the idiocy that is posted, therefore seeing if that kind of social media preference can change a coach’s decision on signing athletes.
5. Emergence of sports psychology
I think this is a larger topic today that people try and avoid, but mental preparation for games and competition has grown significantly. Many colleges employ a single sports psychologist to deal with just their athletes. I think looking into the emergence of this and how athletes are utilizing the resource and if there has been a shift in performance would be a great story line to see how colleges no longer focus on just physical preparation.