What: This infographic is so appealing to me because it falls in line with all three effective forms of delivery. It is intellectually stimulating because it offers the information in a way that is easy to read yet teaches composting terminology at the same time. It also shows relevancy to the audience by mentioning the cost benefits of composting and how it can help all of our wallets while saving the earth. Lastly, it is creative through its illustrations and ways of construing ideas to the reader.
Gut: The graphic invoked a feeling of accomplishment before I even started composting. By showing all of the positive results that composting accomplishes, it created a sense of pride that I could save the earth by following a few simple rules. It was pleasing to read, because the terminology wasn’t super confusing, almost as if the intended audience was for a child without being condescending.
So What: Surprisingly, I had never even thought about putting the compost to use in my own dwelling–I always expected to send it off for someone else to use. So saving money on fertilizers by using fresh compost seems beneficial and a no-brainer. Sadly, the infographic fails to cite its sources, so I am curious to see where they got their information.
Now What: I think that highlighting the cost benefits of composting will be a biggie when it comes to attracting college students living in University Village. While composting may be environmentally friendly, in the end students will be more concerned about themselves and how to make it day to day. By highlighting information relevant to them, it may be easier to get them involved. I think the reason we haven’t thought of this yet is because we’ve been so driven on giving the how-to’s of composting, rather than the long term results that come with composting itself.