What: The infographic uses a mixture of words and images to convey ideas which helps to explain ideas. The infographic assumes that readers know nothing about composting, so the track of ideas begins at “Can you compost at home?,” which is square one in my mind. The creativity comes in the natural color scheme; it feels very organic. It feels warm and welcoming also.
• Gut: I feel very relaxed reading it, but I am also curious. It is a bit of a maze/puzzle, with a new result each time. What surprised me is how they addressed EVERY situation.
• So What: I had not realized how many different ways to compost there were at home. They effectively engage me, as even if a route does not concern/include me, I am still inclined to read through and learn about a new way. The creator wanted to inform that there is a way to compost for everyone, and they did that.
• Now What: They have not considered that some college kids do not care about composting, but this was likely not their audience. We are only offering one way to compost, but we can use visually stimulating patterns and natural color schemes to hold attention and contain an earthy feeling.