Fashion and Lifestyle — Cline

I haven’t known for long what might be classified as a ‘vertical’ but it turns out that I’ve been following one for quite some time. I’m incredibly interested in the food arena of “lifestyle”. Though I know how to dress myself somewhat professionally, I certainly feel far more comfortable aligning myself with the culinary portion of this beat. In my free time, I often spend far too much time watching ‘Tasty’ videos on Facebook or exploring Delish.com.

Delish.com is very similar to the Facebook page Tasty, in that they specialize in putting out sped-up cooking videos. Who has time to sit and watch an entire cooking show just to learn how to make one dish? No one. That’s the entire point behind these one to three minute videos. Anything from boozie slushies to bruschetta pasta to four ingredient chocolate truffles can be found in accelerated video format.

These videos are paired with lively music and beautifully clear resolution to put forth an aesthetically pleasing final product for their website.

These recipe videos, though my favorite part of Delish, are not all the vertical has to offer. They keep up with weight loss stories, create entertaining listicles about kitchen renovations, and even have a category devoted entirely to the professional food industry.

It’s safe to say that Delish.com is a good example of not only a well done vertical, but a delicious one!