I am interested in combining my journalism skills with my interest in politics. I am currently pursuing a certificate in public affairs communications, which has allowed me to gain skills aimed at educating and shaping public opinions on policy issues.
Through this certificate, I had the opportunity to participate in the GradyDC study away program in Washington D.C. During this time, I interned at the DC Appleseed Center for Law and Justice, a non-profit organization that seeks to influence DC specific policy issues through advocacy, research and litigation.
Letter-to-Editor
This letter-to-editor is written from the perspective of a hypothetical public figure on an important policy issue. It is meant to address the op-ed that the author Michael Bloomberg wrote in terms of addressing the immigration crisis in the United States.
Key Messages
This key messages document is an example document building up to the final campaign. This document focuses on why abortion should be legalized across the nation included main ideas supported by statistics and data.
Advertising Script
This advertising script is another example document building up to the final campaign plan. This document creates a hypothetical advertisement based on a public policy issue using visuals and emotions to connect with the audience.
Op-Ed
An op-ed, or opinion editorial, is based on a specific policy issue. The author writes the issue based on a strong and informed opinion backed by data. The opinion of the author doesn’t necessarily reflect the opinion of a publication, rather it gives the author a chance to express their ideas about a specific issue. The first op-ed focused on human trafficking, and how it needs to be more heavily addressed on the national level. The second op-ed was another part of the building blocks to the final campaign plan. This piece focused on legalizing abortion across the nation, addressing the maternal healthcare crisis.
Infographic
An infographic is used to factually and visually display information based on a public policy issue. This was the final assignment in the Advanced Public Affairs Communications course used to once again, highlight an important public policy issue in a visually appealing manner.
Final Campaign Plan
The final campaign plan was a culmination of all the tools and elements learned throughout the Advanced Public Affairs Communications course. As described earlier, this project focuses on creating a hypothetical public policy campaign, incorporating previous assignments that were used as building blocks for this final project.