ACC IRS

Name of Conference:Atlantic Coast Conferece
Year of Report2014
Revenue broken out by source
Contributions and Grants:$508,096
Program Service revenue:$301,794,473
Investment Income:$63,459
Other Revenue:-$59,279
Total Revenue:$302,306,748
Expenses broken out by Type
Grants and similar amounts paid: $274,511,767
Benefits paid to or for members:$0
Salaries, other compensation, employee benefits: $7,030,533
Other expenses: $21,834,168
Total expenses:
303,376, 468
Distribution to members:---
Salary of Commissioner John Swofford:$2,042,752
Names, titles, and salaries of 2 employees with the highest payKarl Hicks, Associate Commissioner of Men’s basketball operations: $214,037Jeff Elliott Senior Associate Commissioner of Administration: $192,783

Story Ideas

1.CHOICE School and how they’ve effected Cobb County High School athletics:

Having gone at a Cobb County high school, I know that CHOICE schools have been implemented since the No Child Left Behind legislation went into place. The idea was to allow children to get the best education which had now spurred in metro Atlanta schools as ways for athletic teams to gain out of the county talent. Since, we’re not doing it in our team coverage, I thought an individual story on it would be interesting.

2. Sexual assault and college football

It’s a hot topic, much like #BlackLivesMatter and other social issues. The NCAA and other entities are trying to clean up a real problem that has been overlooked for years. I saw today a USC football player was released for having allegations against him. But, also speaking to what the NCAA, conferences, and specific schools are trying to do to avoid this. I know within UGA there is a It’s On Us campaign, so researching what schools have partnered with out bystander awareness training courses are being implemented.

 

3. Nike growing in soccer

In looking at COPA, EURO, and Olympics, Nike had a big influence on all of the winning teams where in the past Adidas has ruled soccer. I think looking into the growth of Nike in the soccer industry would be interesting. The idea would be to see if it’s merely a money and sponsorship ideal or Athlete preference.

 

4. Social Media and HS athletes

To continue on my multi-platform trend story, I would like to dive deeper into the effect of social media on HS players and the way they’re recruited. Part of the brand communications side of my brain sees some of the things my little brother’s friends post on twitter and I cringe at the thought of coaches seeing some of the idiocy that is posted, therefore seeing if that kind of social media preference can change a coach’s decision on signing athletes.

 

5. Emergence of sports psychology

I think this is a larger topic today that people try and avoid, but mental preparation for games and competition has grown significantly. Many colleges employ a single sports psychologist to deal with just their athletes. I think looking into the emergence of this and how athletes are utilizing the resource and if there has been a shift in performance would be a great story line to see how colleges no longer focus on just physical preparation.

Contracts

I’m not quite sure this is what I want to do my personal story on, but this process has helped to specify what it would look like. I’m interested to see how sports apparel contracts influence the school, but more so development of how a school performs after a large contract. In some instances, large apparel contracts and television contracts still don’t produce results, such as Texas, but in other instances, schools grow after a contract.

Story 1: Texas apparel contract background 

Story 2: UCLA, this may be too recent to find trends off of but it’s something to take into consideration of largest contracts to date. This article also helps with this background.

Story 3: This one is more of a database of what contracts at the time were and what athletes got, super interesting to play around with but would be helpful in narrowing down and comparing school to school or conference to conference.

Story 4: Similarly, this article lays out contract of the time and when they lasted until.

Story 5: Biz Journal did an in depth look at just how much goes into a contract. It’s more than just clothes. Tickets, internships, and other benefits are laid out in apparel contracts.

Questions:

  1. How does conference to conference success differ based on size of contract?
  2. Does the negotiation of a contract come after there is success or is it a contributing factor of success
  3. What are the other benefits than just clothes that come for a contract? How are these benefits justified?
  4. How do apparel companies put a direct value on just how much a school is worth? Or how much they can be worth?
  5. With football and basketball being the main drivers of income, how do colleges divide contract?

Lassiter High School days and string

When searching through archives of Lassiter High School, I wasn’t surprised to find that the most articles were about senior Hutson Mason in his final season in high school. Mason had set several state records and was leading the high school to an undefeated regular season. I was a freshman at the time and can remember it vividly. It was our best football season in years and Mason gave the school life again. The article  I found first was after Lassiter won its second round play off game 70-49 over South Gwinnett. In the next game of the playoffs, Lassiter fell to Colquitt County to end the undefeated season. Mason went on to play for UGA after sitting behind Aaron Murray.

 

I find the most effective way for myself to keep up with my facts, notes, and interviews is google docs. I saw a couple other people wrote this, too. I think it’s great that it can be accessed through any computer and that helps for when I pick up on a story while at the study center or on my laptop at home. Also it helps in group projects cause we can easily share things. It also helps when your computer used to be prone to crashing, the auto-save and backup of the google drive is a lifesaver on many accounts.

32 medals later and we’re still talking about Ryan Lochte

32 medals for the United States track and field team. That’s how many medals were earned by the various events. Thirty two is the most medals won by the U.S. Track and field team since 1984. But, no one seems to be hearing about that. No one is hearing about how the U.S. showed up in almost every race on the track. Races like the 5,000 meter and 1,500 meter that have belonged to other foreign countries for years. The U.S. proved to be more than the college development ground but show up at Rio ready to roll. On the women’s side, Emma Coburn and Jenny Simpson won the first U.S. medals in their respected events. The U.S. dominated track and field, but the news cycle has focused the attention elsewhere: one hazy night in Rio.

Although the way that scandal can take over the news cycle is not surprising, I am surprised by how little we’re hearing of anything else coming out of Rio. We’re hearing about how Jimmy Feigen has announced his statement that is similar to Gunnar Bentz and the uproar on who does and doesn’t want to be associated with Ryan Lochte now (Dancing With the Stars vs. Speedo). But we’ve also lost the voice of Katie Ledecky in the midst of all the drama. Ledecky who walks away from Rio with five medals has had little coverage since leaving the pool. With all the success from Rio, it is surprising that media coverage about Ryan Lochte’s comments have overshadowed the whole Rio experience.