I chose Vice’s IMPACT as an example of the vertical pertaining to my own interests. New York Times might admittedly be the first thing I open in the morning, before I’ve spoken an intelligible word or consumed anything but coffee and a cigarette; VICE is consistently the most entertaining read of my morning. I’m most likely to recommend VICE to friends or share on social media. While there are issues with the slant/ethics of some of their documentaries (notwithstanding are still some of the most daring and edgy journalism I’ve seen on a popular site) I’ve found that IMPACT vertical does a really thorough job of covering important human rights issues and longer-running crises that may only get a hundred words once a week in other press outlets. It’s the kind of writing I envy.
