Organizations – homelessness

Regional and local organizations:

The Northeast Georgia Homeless and Poverty Coalition provides resources and assistance to groups that work with homeless individuals and families.  Athens-Clarke County community development sends representation to meetings of the coalition.

Athens Resource Center for Hope provides many services for homeless individuals, including dental and medical care, advocacy, day care, and transitional housing.

Athens Area Homeless Shelter offers a variety of services as well as accommodations for homeless families.

The Sparrow’s Nest is run by a Christian ministry and offers day services on a walk-in basis to homeless individuals.

Action Ministries has a prominent presence in downtown Athens, serving breakfast and lunch every weekday and providing bagged lunches on Saturdays and Sundays!  This is a lifeline for many individuals living on the street.  Action Ministries also offers a variety of other supports and services.

 

5 Organization Sources

The University of Illinois at Chicago hosts the Urban Forum, a national event designed to advance the dialogue about the future of urban communities. It is run by Howard Wial who is an expert on gentrification and a professor at UIC.

The MacArthur Foundation does lots of different kinds of work to “make the world better,” but they have lots of great information available about gentrification.

The Urban Democracy Lab promotes sustainable forms of urbanism.

Athens for Everyone is a grassroots organization that promotes equality and social justice, and that works toward reducing poverty in Athens. They have hosted several panels about gentrification in Athens.

Athens Land Trust

The Athens Land Trust helps stop gentrification into culturally significant areas in Athens-Clarke County, such as the Hancock Neighborhood in East Athens.

Old Stories — Downtown Life & Business

Link: Art districts help secure small business dreams in Arizona

Date Published: September 12, 2008

Summary: This is a story about how urban redevelopment in downtown Phoenix’s art district helped local artists explore business ventures that, eventually, sort of re-built that area. I think it’s particularly relevant in today’s Athens because it deals with gentrification and how development in low-income areas can affect a community. With all the redevelopment happening in Athens, I think it’s fitting.

Link: Cinema project displacing locals; City to pay $7.9 million for six parcels on Middlefield Road and Jefferson Avenue 

Date Published: February 22, 2003

Summary: This is a story about how Redwood City government is forcing local small business owners to sell property or relocate so as to have a bigger, incoming cinema bring big business to the area. This is especially relevant to Athens’ downtown because businesses like Urban Outfitters, Zaxby’s and (soon) American Eagle are moving in and displacing small businesses.

Link: YUPPIES IN THE ‘HOOD: Proposed gentrification of poorer areas of city sparks clash of values and cultures

Date Published: June 24, 1995

Summary: This article is about gentrification and the clash of cultures (middle class and low-income) that come along with it. It is written about Vancouver. I think it’s particularly interesting and relevant, again, because gentrification is such a huge issue in Athens. I think this article does a good job of showing both sides of the equation — those who see gentrification as a problem, as well as the possible benefits of gentrification.

 

Old Stories– K. Cline

Athfest ’99

This article explores how Athfest brings the city together and cements the Athens music culture to our identity as a city. The article is interesting and relevant because Athfest is still a major festival each year, though the bands change. Music is a huge part of Athens lifestyle and entirely important to this beat.

 

Style: a woman’s touch

This article is from the AJC and centers around a specific fashion boutique in Atlanta that dares to usurp the standard fashion motifs of the early 2000s. Though the article is about a specific store in a different city than Athens, it remains relevant as fashion and lifestyle is all about coming up with the new and daring and opposing the norm.

 

Designer T-shirts

This somewhat comically written article from the AJC in 2005 is hitting on a then unknown trend of marking up common articles of clothing. A $100 tee shirt was unheard of when the article was put out, but is now common-place, if not still laughable, in today’s culture. With every celebrity starting their own fashion line and putting out exorbitantly priced basics, this article is a touchstone to the beginning of a major trend.

Old News on Startups

Jump-Start Job Creation through Startup Businesses

Pittsburgh Post-Gazette (Pennsylvania) October 3, 2010 Sunday

While most believe that small businesses drive the economy, a recent study from the National Bureau of Economic Research showed that the biggest contributor to net job growth isn’t small businesses but new businesses, more specifically, startup firms. Business startups accounted for all of the net new jobs created in the U.S. between 1980 and 2005. Older and larger firms create jobs, but they also eliminate jobs through layoffs, plant closing, and bankruptcies. Pittsburgh has gone from one of the most entrepreneurial places to one of the least. It has one of the lowest rates of startup businesses compared to other regions.

 

Silicon Valley economy more diversified

Contra Costa Times

Silicon Valley’s startup culture is much more diversified than it was before, spread out across a broader range of high tech. This makes it less vulnerable to a bubble burst, according to the BLS. Only 1 in 6 high tech firms from 2000 still exist. But those that did survive, doubled in size. The companies now are a lot more stable and profitable.

 

Helping Small Businesses Survive, Succeed

The Maryland Gazette

Hollis Minor is a business counselor for the Maryland Small Business Development Center. After owning four businesses of her own, she offers advice on loan packaging, business and marketing-plan development, strategic planning, and earning certifications. Of the businesses she consults, 40 percent are startups and 20 percent have been hard hit by the economy and struggling. The other 40 percent are looking to get to the “next level.” She attributes the number of startups to layoffs that forced workers to become entrepreneurial.

 

I feel like these local stories on startups mirror the kinds of stories that might work in Athens. Downtown Athens is filled with local businesses and is also home to the tech incubator, FourAthens.

Transcript: Ort Carlton

Me: How long have you been involved in the music scene in Athens?

Ort: Since Athens began, or since I began. I was born here and I remember quite a few people who made records in the 60s, 70s, and even some 50s rockabilly stuff. There was a rockabilly label in Athens that turned out some pretty decent records. Both of them are quite collectible and hard to find because they were very geographically-site specific. 

Me: What have you seen in terms of when things come and go in Athens, how that has affected the music scene?

Ort: The music scene originally didn’t even begin in bars. It began in parties at people’s houses and this was in the era when beer was currency. You’d buy beer on Saturday because some friend of yours would forget to buy and there wouldn’t be any on Sunday. There were an awful lot of bands that were very informal. It would be whoever would show up. They didn’t always have a name. Or, if they had a name, it would generally change rather frequently. One of the first house-party bands that kept its name was the B-52s. I’ve talked to a lot of people over the years about them, but I still remember the tourists who came all the way here from Finland and wanted to know where the Love Shack was. I told them it was a fictitious location and they looked at each other, and the guy goes, “All of this distance, for nothing!” 

Then the first thing that happened, the first bar that played music regularly was Tyrone’s O.C., which was a place that had been the Chameleon. It was ‘O.C.’ for Old Chameleon. They had a performance room, but they showed pictures in it. They never did very much in terms of business, so when the owner was approached with the idea of letting a band come in once a week, he decided it couldn’t hurt anything. 

Me: Did it help business?

Ort: Oh, heavens yes! He had to shoe-horn people into the place. He had to keep door people at two doors and guard the porch out back so that people couldn’t come and go off of that because the age was 21. I remember the night that Pylon played there for the first time. They never even thought to charge cover. Oliver [the owner] told them he would pay them a portion of the bar tab if it were more than usual. He said if it went over the usual amount, he would give them a percentage of that. Other than that, they were playing for nothing and beer. They walked out of there with 120 dollars. It was incredible. They had no conception. Vanessa [Briscoe Hay] would remember just exactly how much to the penny. But, uh, to say it worked would be an understatement. 

Me: When did cover charges become a thing?

Ort: That first Pylon show didn’t have a cover, but after that they got the idea to charge 50 cents and then a dollar. 

Me: What first interested you in the music scene? A love for music?

Ort: I just enjoyed being a part of it. I knew all of the people. It made me think of Fred Schneider [B-52s] going, “I never thought I’d make a living doing something that was play.” I’m still in touch with Fred. I’m still in touch with a lot of people. I’ve kept in touch with them. Now, after Pylon came Kathleen O’Brien’s birthday party and I think that the three bands that began that night were the Side Effects, the Turtle Bay Band and the Twisted Kites, which was R.E.M. 

Talk about visionary artists who did not have any immediate thing that you can call to mind as an influence! REM did not have any straight off the top influences. It was a bunch of stuff put together, but it’s fitting. Self-taught maniacs. I’ve been a self-taught maniac since 1918 and I wasn’t even born then. 

Me: After playing in bars and doing covers, what was the next direction the music scene took?

Ort: The biggest thing that happened was it reached a point where people began taking it too seriously. They would have press kits and all of that stuff. I mean, none of the early Athens bands had a press kit. I mean, a press kit? They would have asked, “What’s a press kit?” People heard about other band’s gigs by word of mouth. It was sort of like… when I lived in Richmond in 1979, there was an AM Progressive Radio Station that changed my life. It was the most incredible commercial radio station I’ve ever heard. It was WGOE Progressive Radio Richmond. They used to say things like, “Others claim it, we do it, that settles it.” And it’s true, they did. They were known for taking records they were mailed and slapping them on the air right out of the envelope. Well, when the Pylon 45 came out, it would have been in early 1980, Vanessa asked me if there was anyone they should send a copy to and I said, “Yes. Send one to WGOE.” I got them an address and they put a copy in the mail. Before they mailed it, I wrote a note and put it in the single that said: “Dear WGOE, This record is really great. Play it. Love you, Ort.” They threw it straight on the air. They mentioned me and said, “If Ort says it’s good, its good.” They played both sides of it and the next time the reporter sheet came out to radio stations, it said: WGOE Richmond Virginia and it was additions to the heavy play bin. Pylon 45 ‘Cool Dub’ was there. When REM went to New York a few weeks later, they picked up WGOE in South Virginia and got about halfway to Petersburg when they heard Cool by Pylon. Of course, it made their whole trip. On the way back, fittingly-enough, they heard them play Dub. They weren’t there anymore when REM released their single, but they did something a little more… dangerous. They sent a copy to the NYT. Well, two people went to review it and didn’t like it, so they put it back in the file. Not their cup of tea. They gave it then to someone who really knew what he was doing. A guy reviewed it and gave them a glowing review and when they played at CBGB, he came backstage and got to meet them. He was 82. He knew what was good. 

So, anyway, when it went to the next phase, people started taking it too seriously and they had their little press kits and their whole ‘gimme-some-attention’ kind of thing…this guy would come and he would draw all over the sidewalk and his band was horrid. Absolutely horrid. I wrote a not too good review of them for Flagpole. He wrote in and said I was old so I didn’t understand their music. Well, we sent one of our interns out. She was really young. She went out to hear them and wrote several column inches of pure vitriol about them. They were horrible. They didn’t have anything to recommend to other people. That’s where it went in Athens. Just a whole bunch of egos. 

Me: Is it in that phase now?

Ort: No, not really because people now play music because they love music and don’t give a tinker’s damn whether they make a fortune doing it or not. They pay back the people who put up the money for the instruments, but they know it’s important to have fun or it’s not worth anything. Music shouldn’t be a business, it should be pleasure. It should be fun. I’m not a big fan of bands who do it as a business and I think that’s one reason that REM hung it up. It was becoming too much of a business. And I think that’s why the B-52s got rid of their manager. That was an interesting and almost unparalleled story. They fired him. People said they would never find anyone else to manage them. When they caught wind of that, one of the members of the band said, “Then, we’ll manage ourselves.” And they didn’t have to do that because someone else in management had a band of his retire and he had room for one more in his stable, but he’s been managing them since, I think. It’s nice when you can get along with your manager and you don’t have to bring bludgeons tucked away behind your back. 

Me: Who is your favorite person that you’ve met through this scene?

Ort: That person was Jimmy Ellison. He wrote for The Red & Black under the name J. Eddy Ellison. He was, at one time, married to Vanessa of Pylon. Jimmy was, or he described himself as, the second worst bass player in the world. He didn’t care who  the first was. He didn’t care. He knew there had to be one worse. He reviewed bands and worked as an insider. He never believed in the ‘it’s us versus them syndrome.’ He was constantly encouraging other people. That was one of the biggest things he was more than guilty of. He was a lovable, eccentric, frustrating individual who ended up dying of a brain tumor. It is really a tragic story in Athens. He was loved and one of the best friends that I have ever had. He played bass for a group called the Side Effects. They had an EP that didn’t do them justice because they had a song that was throw all abandon out the window-ish and it was called, “I Always Used to Watch Her.” Kit Swartz wasn’t much of a singer, but he didn’t have to be. I don’t remember all of the lyrics, but it sings itself. That was their most requested song. You can hear Jimmy thumping away on bass on that.  

After that, considerably after that, I had a very wonderful lady friend. She and I used to go see bands together and she became quite a visible part of Athens. She was very shy before she met me and didn’t go out, but I coaxed her out of her shell. She was beautiful and had beautiful hair. She wanted to grow it down to the floor. I used to brush it. She loved it. She’d purr herself to sleep when I brushed her hair. Then, I’d have to wake her back up. I miss her very much. Her name was Melissa Williams. She was the best friend that I ever had. A lot of other people in Athens loved her very much too. She turned me on to the Indigo Girls because she had seen them while she was going to school at Emory. And, as a result, I found a copy of the 1st Indigo Girls EP, the one that has never been reissued. I found it in a thrift store and grabbed it and now I think I have four or five or maybe even six of them. I also have the Kilkenny Cats, Little Tigers, The Plague, even more. A lot of us have them. They’re around. I’ve got the B-52s first single. My copy belonged to Debbie Hydell when she decided she didn’t want it anymore. Debbie Hydell always painted her toenails. She painted one primary colors and the other secondary colors. And she never wore sandals. I only knew it because she had a rock in her shoe one day.

Danny Beard is one of the people who gave us the music scene in this town because he started DB Records in Atlanta out of Wax N Facts record store in Atlanta and recorded a number of Athens groups. He record the B-52s, Pylon, the Side Effects and several other Athens acts. For the longest time, all of it was still available, but he has had a cash flow problem and hasn’t repressed. He said he’s waiting to win the lottery so he can put everything back in print. He and his partners are still working together after 38 years.

Me: Has a lot changed since then?

Ort: Not a lot in Athens has, except that Tyrone’s burned down and you had to have another venue. And, at that time, the drummer of Pylon had a loft apartment on the third floor of the building that houses The Grille. It has a bathroom and all of the feelings of a home and with a restaurant downstairs, it had hot water. So, he had Pylon play their once. Because it was illuminated by one 40 Watt light bulb, he called it the 40 Watt Club. It wasn’t a club. But Paul Scales, who owned the sandwich shop across the street, wasn’t doing anything with his upstairs lounge. Oddly enough, it was the crow’s nest. He allowed bands to go over there. He had to buy timbers and wedge them into the floor of the building to keep the floor from collapsing. There was only one entrance and one exit, and the owner of the building wouldn’t install other entrances or exits, so it’s existence was really legally iffy. The fire marshal hit the ceiling when he saw it. They had to make changes. The landlord wouldn’t make changes, so they found a vacant place at 256 West Clayton Street. They moved down their and opened the 40 Watt Club as a club. It was honestly a club for the first time. Ultimately, though, the club outgrew the space. There was a bar in an old, what had been when I was a kid, grocery store at 382 East Broad Street. It had been Smoke’s, run by a guy named Frazier. They took that space area. A guy named Doug Houst then came into the fray. He ran it for a while and I don’t remember just what happened, but Barry Buck got in on it and moved the place to the old thrift store on West Washington where it remains. It did move back to 256 West Clayton that is now the Caledonia Lounge for a while before moving back.

Me: On top of some of the places where bars and clubs used to be, there are now Starbucks and stuff like that. How has that affected the scene?

Ort: Hasn’t really affected it at all. I’ve about quit going out. I still have decent hearing and I intend to keep it that way.

Me: How would you say that beer has changed in that time? (He has told me in the past that he likes beer as much as he likes music)

Ort: Let’s go back to the night of REM, to Kathleen’s birthday party. When REM played, they weren’t so much good as they were magic. They were magic. I had never heard anything like that. Kurt Wood was the designated driver that night. He does record sales twice a year and is one of the major reasons there is a music scene in this town. He’s a real good guy. We’ve been friends for over 38 years. I digress. He was our DD in the Volvo. He was the least drunk of all us and I said to him, “Hey, Kurt, if they can maintain the momentum and keep writing material this good, REM is gonna be as big as The Beatles when they learn to play their instruments.” That only happened to me one other time. I lived in Nashville for a while and I got tired of hanging around there, so I got in the car and went to Bowling Green, Kentucky. For no reason other than to go somewhere. I found the record store in the mall and made friends with a woman who worked there. She told him about a band that would be playing at Michael’s Pub. So, I went. I paid cover, walked in. One of the members wasn’t there yet. Or later. Or later. They had everything set up and he wasn’t there yet. Everything was ready except for him. Finally, he comes leaping through the door and apologizing for getting lost. The bass player looks at him and says, “You better be glad you got here quick.” Laying it on thick, pointing to me he says, “This guy has come all the way here from Athens, Georgia just to hear us.” He knew it wasn’t the truth, but it was the fire they needed. They put one one helluva show that night. It wasn’t so much good, again, as it was magic. I came back down here and told the people at REM about them and they were familiar with them through the grapevine. The guy who ran IRS records was very interested in them. But they signed with somebody else. They release 3 records and were the darlings of Louisville, Lexington, Bowling Green and Nashville. They’re still together. They’re still playing. All the original staff, same members, same roadie. It’s still magic. They’re still writing new songs.

Me: What do you think makes you such a target for music? How do you meet all of these people?

Ort: Don’t believe the hype!

First Interview- Fashion & Lifestyle Beat

Adrienne Nettles is a makeup artist and hairstylist in Atlanta who I conducted my first interview with. She’s styled models in some Atlanta fashion shows and photoshoots. She does freelance work; works at the Red Carpet Salon and Spa, and is in her last year at the Aveda Institute in Atlanta.

Me: [So first, tell me your first and last name, where you’re from, and where you live now]
Adrienne: I’m Adrienne Nettles .I’m from McDonaugh, GA. I’m 25 years old. I live in Atlanta.
Me: [What school are you enrolled in?]
Adrienne: The Aveda Institute of Atlanta
Me: Have you worked as a stylist before this? What made you want to enroll in Aveda to get your certificate?
Adrienne: Actually I started doing makeup when I was in highschool, after working for Sephora, I decided to go to school to get my certificate in hair because they go hand in hand. I thought it would just help my business.
Me: I believe you said previously you were able to work on fashion shoots or been involved in the fashion scene in Atlanta?
Adrienne: The director [of her most recent fashion show] came looking for stylists from Aveda. I had to style the models in the way the director specifically wanted — the natural look. A lot of people want that look these days. You know the big bright eyed and natural face and lots of glow. I did two shoots. One was very casual, there was one that was high fashion. The high fashion one involved a lot of crazy makeup, that was really fun.
Me: [Do you have a preference of which of the two you’d prefer? Like what’s your style? Do you have a very different fashion sense in the day-to-day then what you like working on? Or are those two things similar?]
Adrienne: I actually like to do dramatic makeup. More than I like natural — I mean that does bring out your inner beauty. But the more dramatic makeup brings out more of your personality and people can see, “Oh wow, she must be really fun to wear all that makeup, ya know?” It makes people smile. It’s more fun to do.
Me: Speaking of wild makeup, you were at the Imagine Festival in Atlanta this past weekend, right?
Adrienne: Mhm. Yes
Me: What was some of the craziest or stand out trends this year? What did you like? What did you not like?
Adrienne: The craziest things were the pasties. People wear something on top of them but you know, very see through, crop tops, aliens, holographic pictures…it’s really out there. I’d say the worst would be — the guys in choo choos. That would be the worst. It’s really funny to look at though.
Me: [It’s weird how- I think you’re more familiar with this scene but — it’s weird how raves have their own little subculture, isn’t it?]
Adrienne: I think for the EDM culture- it’s mainly neon colors, very accessorized. But mostly people dress in colors– just at this very moment, people are very go with the flow. EDM in general, has so many subcultures, that you can pick any genre. They have country influences and hip hop influences.
Me: It seems that the fashion and the music are very intertwined in those ways, don’t you think?
Adrienne: Mhm, definitely.
Me: Changing the subject a little, I know you’ve traveled a bit, from like Atlanta to NYC — how do you think the fashion scene — including makeup and hair — how do you think the scene is different, Atlanta’s scene is different versus NYC?
Adrienne: I think Atlanta is more open to more body types. I think in NYC you see more slender people. I think in Atlanta, they wear what they’d like to. I think in NYC, larger people dress more for what makes [other peoples eyes] comfortable. But women in Atlanta, they’re very carefree. Crazy hair in Atlanta. You’ll see piles and piles of extensions in Atlanta. And it’s not just African-Americans, it’s all kinds of people. That you see rocking these crazy hairstyles. I’d say, we’re the national hair capital of the world.
Me: So [Atlanta’s] a much more diverse fashion scene? It’s not like New York, where it’s like monochrome skinny models?
Adrienne: Yeah.
Me: What are your goals? Do you want to stay in Atlanta for your career or go someplace else?
Adrienne: I want to stay in Atlanta. Everyone’s moving here. Why would I want to leave Atlanta when everyone’s coming to this place that could be as incredible as NYC.

Health and Fitness Interview

Interview with Marshall Mosher, CEO and Co-founder of Vestigo

Background: Vestigo Adventures, LLC. is a local start-up whose primary mission is to empower those seeking outdoor adventures by providing them with a guide who knows the way. Vestigo serves as a platform for guides to host trips, whether they be yoga classes, kayaking adventures, or hiking excursions, and allows those interested to sign up for said trips.

Me: Hey Marshall, how are you doing this afternoon?

Mosher: Doing great! Just enjoying the nice weather today. How about you?

Me: I’m doing good, you know, looking forward to the weekend and whatnot – mind if we get started?

Mosher: Yeah of course.

Me: Okay, so tell me a little bit about Vestigo.

Mosher: Well, Vestigo is an adventure-sharing platform. Guides and local experts from anywhere in the world can host a trip and others can sign up for it. It’s kind of like the Air BnB for outdoor experiences. Have you heard of Air BnB?

Me: Yes I have! I’ve stayed in a few actually. That sounds really cool though – what kind of trips are being hosted?

Mosher: Well, right now we’re based out of the Southeast. Mainly running trips in Athens and Asheville. But trips could be anything from hiking to rappelling to kayaking. Eventually we want to expand and be all over.

Me: That sounds really cool, I would love to go on a trip sometime!

Mosher: Haha, yeah you should definitely sign up for one!

Me: I’ll look into it! Okay, but as far as your mission goes, what are you aiming to do? What inspired you to start Vestigo?

Mosher: Well, we really want to get as many people outdoors as possible. I’ve always loved the outdoors and I’ve loved showing people how to do new things. I used to be a trip leader for UGA’s Outdoor Rec Program, so I would lead kayaking, rock climbing, caving, trips like that, and it was always great to see someone try something new.

Me: I agree, I’ve always loved the outdoors too. I think its great, what yall are doing.

Mosher: Yeah, thanks! It’s a work in progress, but hopefully it’ll be big one day.

Me: I’m sure it will! So as far as a health and fitness angle.. are you guys trying to incorporate that into Vestigo at all?

Mosher: Definitely! I always have thought that being outside, hiking or doing whatever, is the best way to get exercise. We’ve started pairing with Fit Bit and use their technology on our trips to see how many calories are burned on a hike, how many steps or flights of stairs are climbed. That sort of thing. I’d like to do more with it eventually.

Mosher: Oh, we also have a lot of yoga instructors as guides. We give them a platform to host classes on, so I think that has a really big fitness and health component as well.

Me: Yeah for sure! You know I have been wanting to try yoga so I’ll definitely have to check that out!

Me: But I totally agree with the whole outdoors thing – I’ve always thought working out outside is the best not just for your physical health, but mental and emotional health too.

Mosher: Absolutely.

Me: Well, Marshall, thanks so much for meeting with me, it was great getting to talk to you and learn more about Vestigo.

Mosher: Of course! Thank you too – always love getting to talk about what we’re doing. Have a good weekend!

Schroder – Relevant vertical, website

The helpathenshomeless.org website provides information about homelessness in general and in the Athens area.  According to a video resource on the site (found under “be involved” and “going home kits”), Athens has higher rate of homelessness than does Atlanta!  I’m not one to accept most statements at face value and would investigate the source of that before quoting.  Nevertheless, it is a problem of significant proportions and one that impacts downtown due to the number of struggling individuals on the streets.

This website also provides information about resources available to homeless individuals and families as well as ways in which community members can help.  The “About Us” page lists directors and coordinators, potential sources for articles relevant to this series.

After some deliberation, I decided to also link an article from The Atlantic on how life story narratives can help people cope with adversity: http://www.theatlantic.com/health/archive/2015/08/life-stories-narrative-psychology-redemption-mental-health/400796/ (homelessness certainly being an aversive circumstance!).  The ideas are awesome and I’m glad to share them.  I’m not sure how or whether to incorporate them into the articles to be written this semester, but here’s a glimpse …

Note: figuring out how to name the hyperlink instead of having the long url …

New York Times- Business Day Vertical

As someone who is very much interested in writing business/financial news, Business Day, from the New York Times might be one of my favorite verticals to follow. More than just reporting the stock market like a horse race, this vertical explains larger market trends and makes them relevant to the general population. Often times, the writers make typically hard to understand or “boring” business issues more interesting by centering them around a particular subject. It might be a family affected by the recession, a young couple selling their house in a recovering housing market or a student that’s worried about the rising cost of higher education. When it comes to writing business news for the general public, a lot can go wrong. Sometimes writers use too much jargon to the point where readers can’t keep up. Sometimes, they fail to make the story relevant to their audience and readers lose interest. Other times, writers fail to grasp the general business concept themselves, misinterpreting numbers or concepts that are vital to understanding the point of the article. I feel as though keeping up with this particular vertical can give me a lot of pointers and new techniques so that I can be a more effective business journalist.