The store Cheeky Peach, located in Downtown Athens, has made a complete transformation over the past couple of years. Starting out as a tiny boutique on a side street 2 years ago, the popular store recently opened its renovated location on Clayton St. Growing from a store known about by few to a mega-retailer with an awesome online presence, I have seen Cheeky Peach grow as my time at UGA has progressed. Cheeky Peach falls under fashion and lifestyle because the store has done an incredible job of capturing and presenting the trends of Athens while creating a lifestyle through their collections. From semi-formal dresses to throw pillows, the store has been transformed and dominates the Downtown boutique scene.
Cheeky Peach has a blog on their website that is updated a few times a month. The topics covered deal with their inventory as well as interesting topics that their target customers would enjoy reading. The retailer also posts on Instagram multiple times a day, some of which include giveaways or contests that customers can participate in. By using a multimedia approach, Cheeky Peach displays how their products fit into the Athens’ lifestyle.