More Research

Style Matters Valerie Steele represents fashion’s ‘brainy side’

Valerie Steele, The Director of the Museum of Fashion Institute of Technology in NYC, was interviewed about the art and business of fashion. Steele conveys to the writer that she believes that fashion is art and that people who say fashion has nothing to do with their lives make her laugh. This could be related to a story about by fashion merchandising majors, minors, or faculty and their viewpoint of the business.

Events designed to tug at public purse strings

This story revolved around high-end fashion weeks adding consumer events to their schedules. The US fashion week looked at how the media coverage of the events could translate into sales, and these events seemed to be the answer. Events like these, but on a much smaller scale, happen around Athens all year long. Coverage of a pop-up shop, a sorority philanthropy sale, or even a grand opening party use social media and word of mouth to attract the UGA community to attend.

8 Podcasts to Feed Your Appetite for Fashion

From the assignment where we found social media influencers in our beat, this story is very relevant. Many fashion bloggers are beginning to host their own podcasts, inspired by the success of “Serial”. This article lists multiple podcasts and give their overall “vibe” and “noteworthy episodes”. As a fashion minor myself, I will probably check some of these out. I would also be interested to see if there are any Athens-based podcasts, fashion related or not.


Frugal fashion sense; Cost-conscious shoppers flock to consignment stores


Consignment and thrift is a focus that I would love to write about and learn more about throughout my coverage of this beat. This article was written in 2009, but there are many posts written about it from the past 20 years.  I believe that this topic is a huge part of what makes Athens the unique city that it is, and I think it will be a main focus of my writing done in this class.


Treasure hunters find gems at consignment shops

This article discusses the idea that consignment was “on the rise” in 2009. I would like to get local consignment store owners and employees to comment on that. Is it still rising? Has it declined at all since downtown has been flooded with upscale boutiques? The article also discusses that consignment can be somewhat addicting and that shoppers who go to one consignment shop want to know where the other good locations are.