Brick & Mortar, Localization Strategies, and Netflix’s Need for Argentine Expansion

Global Media Industries, Spring 2020

For our final project in Global Media Industries, my partner and I researched the media landscape in Argentina to theoretically guide Netflix in a potential Argentine expansion. This definitely involved similar techniques as the other two documents featured in this section, but I wanted to include it because it is the most substantial global research piece I have done outside of a Western context. This paper was co-written with Allison Lindsey.

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