Media Audiences, Fall 2019
This was my first attempt at a market profile, and I learned a lot from this paper. If I had to do it again, I would stress the important detail that the Strand Releasing’s ideal audience is made up of people who live in major cities, as that is something that I didn’t extrapolate from the research I conducted. I know now that details like this are critical for market profiles; it is not enough to report on data, as you have to offer conclusions you draw from the data you collect.