Blog Post #9 10/23: Audit Your Social Media Brand

In looking at the websites about auditing  a social media brand, it was very interesting to think about the different methods that each source presented. I was surprised to discover that they all mentioned that you should google yourself initially to see what pops up in considering how you are presented to the world through social media.

However, for me, this initial step is ineffective because my name is very common. When I googled myself, to see if anything would come up, nothing did because there are so many people with the name Emily Olson out there and I don’t have a social media presence that is strong enough where it would override the others that exist out there.

A classmate would get probably think that my social media presence is normal. I’m a “normal and happy” student, friend, family member etc. I find this interesting because this is the image I tend to present, even if it’s not always how I’m currently feeling in the moment. To an employer or a graduate admissions committee, I would probably make a  relatively good impression on them in regards to my social media, but it honestly depends of the specific company or university.

I think really defining how I want to use each form of social media that I currently have an account for (Facebook, Instagram, Snapchat, Twitter, and Pinterest) will definitely help me refocus on what I’m actually getting out of social media. Making these changes will not only allow me to figure out how I want to alter the ways in which I use social media, but will allow me to redefine my presence/usage through improvement overall.

I do think that I as a person have a personal brand, especially when it comes to refining and adjusting an image for a future career. I do present an image that I want to maintain to be “clean” of anything that may prevent someone from hiring me in the future. I think I’ll need to have a “personal brand,” especially in the next couple of years, in order to look into setting up  informational interviews, seeking out internships, and finding out more about other career possibilities.