(*umm, do I have a “social media brand?”)

Read these websites and work through some of the exercises they suggest (but please note that I’m not asking you to delete anything unless you want to):

• “How to Perform a Social Media Audit for Your Personal Brand” (Cooper)
• “Would You Pass a Personal Brand Audit?” (ThoughtWire)
• “A Painless Way to Do a Personal Social Media Audit” (Shona)

Then report back via a blog posting. Some possible questions to get you started:

• What did you find? (Any surprises?)
  • What impressions, if any, would a classmate get about you from your social media presence?
  • What about an employer or a graduate admissions committee?
  • Is there anything that seems particularly misleading or particularly accurate?
• Did you think about making any changes in your social media presence or in the way that you use social media?
• Do you feel that you have a “personal brand”? Do you feel that other non-celebrities do? Do you think you should have a personal brand? (As a college student? As a person?  Or does the whole idea seem a little… weird? Would you want your grandma to have a personal brand?)