I can distinctly remember begging my parents to allow me to create a myspace page in the fourth grade. Everyone who was anyone had one, and I couldn’t resist to follow the trend. I somehow convinced them to let me create one. When I was in the fourth grade, MySpace was all that people would talk about. It was an engaging, yet simple website that everyone was familiar with. Here we are nine years later, and look where MySpace is now. What was once an enormous media platform for individuals to socialize and interact has now became a graveyard of untouched profiles. As time passed, people began to transition to a different platform – Twitter. The idea behind a “legacy media” says that every media will eventually go out of date – typically within 10 years. Even though Twitter is the biggest rage currently, by the year 2030 will anyone still be using this platform, or will we have moved on to the next BIG THING? We can already see this transition beginning to happen. In the last three years, Twitter’s number of active users has began to drop. The drop has not been extremely significant, but I believe that it may be the beginning of a new legacy media.
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Is your MySpace page still up? That might be a good subject for the “social media audit” of your “personal brand” that’s coming up next month!