I am currently at UGA studying to be in the business school as a marketing major. Media is extremely important in marketing, and basically what marketing is. The goal is to market your product or business and make it appealing to your audience. Companies will use Twitter, Instagram, Snapchat, and Facebook to get their names out in the world attract their customers, and it’s anything but easy.

According to http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#34ae34082a4d, social media marketing is important for increasing brand recognition, improving brand loyalty, higher conversion rates, higher brand authority, better search engine rankings, richer customer experiences, and improved customer insights.  All of these things can only help market your brand and are why social media marketing is so important today. It ultimately leads to more customers which means more money for your business. According to Hubspot, in 2014, 92% of marketers reported that social media marketing was instrumental for their business, and 80% of these marketers indicated their efforts increased traffic to their websites.

Moving forward with my major, I am going to have to learn the best media sites to market different brands, and how to reach out to my specific audience in order to be successful.