This article awakened in me a realization of the scams that media companies are forcing on its users.  Our attention spans are limited in a sense way, in which we are unable to remain focused on a task when we are presented with our phones. Also this article essentially epitomizes this class as a whole; the various reasons for us to be mindful of our media habits. I personally have felt manipulated many times on websites by click bait. This first happened on facebook, when endless ads would trick me into following an empty deal. Ironically enough, the article discusses how facebook was the only media company to reply to independent inquiries about consumer attention schemes. They explained how they had gone after various ad agencies over unfair click bate on their platform. The interesting part is how Instagram, Twitter, and LinkedIn declined to comment. I predict this is because they fully know that they are taking advantage of their customers attention spans.  Apps are being consistently infused with addictive qualities that are made to attract users to certain features. For example, whenever you are tagged in a picture or receive a follow request, the red lining is specifically chosen to garner our attention away from whatever we were previously doing.  This is also elicited by the formats and platforms that social media is presented to us on. They are extremely easy for us to get hooked on. I absolutely do not believe that people would pay a premium for so called “organic” apps. If their usage was tracked they would be shocked and upset at their habits, and nobody wants to be saddened.